Key Features to Know Before Considering Salesforce Marketing Cloud Implementation

To stay ahead in the market, every business follows unique practices to stay closer to customers. Salesforce Marketing Cloud implementation is the way to achieve this. Marketing Cloud helps companies execute their digital marketing strategy efficiently.

Any business trying to benefit the most from Salesforce Marketing Cloud services should be aware of its key features, which can be used to build better campaigns and track results. In this article, we have covered the most important features of Marketing Cloud that any business moving to CRM should know.

Top Features of Salesforce Marketing Cloud

With the different Salesforce Marketing Cloud features, businesses can automate most of their marketing tasks, from email marketing to managing cross-channel campaigns. Some of the most important features that you should know are mentioned below:

• Email Studio

With Salesforce Marketing Cloud Email Studio, businesses can access the ease of email marketing while achieving the best ROI from it. The feature helps representatives to create one-to-one emails for targeted customers. Email Studio also allows coming up with emails that will support end-to-end campaign development with suitable content delivery.

• Journey Builder

With Salesforce Marketing Cloud integrations, businesses get Journey Builder that helps to connect the entire customer journey to evaluate their purchase preferences. Tracking the customer journey helps in planning strategies for long-term loyalty building.

The feature allows marketers to collect data from advertising, emails, and mobile, bringing it together to form a single view.

• Social Studio

Social Studio can be stated as an all-in-one social media management and marketing tool, which can be used to connect data from social media to other marketing activities. This allows marketers to manage a centralized database of marketing data, making it easier to access it.

Social Studio also allows marketers to look into different topics and collect data through market intelligence while managing a single view of interaction with customers. As a result, the feature helps to streamline all the social media processes.

• Mobile Studio

Using Mobile Studio is the new way marketers can create and send mobile messages which are highly targeted. They can reach out to the target audience by automating message delivery and easily tracking the engagement.

• Data Studio

With Data Studio, marketers can easily look for new audiences and access data by integrating CRM with other communication channels. Data Studio has a highly intuitive interface and is extremely user-friendly.

• Advertising Studio

Marketing Cloud also comes with an Advertising Studio that activates customer data for powering digital advertising strategies across different platforms like Twitter, Google, Facebook, Twitter, and Instagram. This feature allows teams to manage ad campaigns and launch them directly from Journey Builder.

Hire the Best Salesforce Marketing Cloud Service to Achieve Best Results

Now you know the most incredible features of Marketing Cloud, but to benefit from these features, you need expert assistance to implement Salesforce Marketing Cloud safely in your business ecosystem.

Talk to certified experts at 360 Degree Cloud and hire a team that will look after Salesforce implementation and management.

For More :- 360 Degree Cloud