Why Commercial Real Estate Firms Should Hire Salesforce Developers

360degreecloud
4 min readJan 6, 2023

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In recent years, the world has witnessed tremendous growth in the real estate sector. This has all been made possible because of the latest technologies and advancements that companies have adopted. Most businesses are known to hire Salesforce developers to acquire the power of CRM for their real estate business and get a competitive edge.

Businesses in the commercial real estate industry have always been involved with handling a lot of workloads involved, whether it is about handling the team or customers. Salesforce makes it easier for agents to track and manage every piece of information in a single place.

Need for a Salesforce Certified Developer in Real Estate

The importance of hiring a Salesforce developer for a commercial real estate business can be realized with the points mentioned below.

  1. Managing client database

With the help of a Salesforce certified developer, real estate firms can manage 360-degree visibility of all customers on a single platform. To make relevant decisions for customers, it is essential to have a comprehensive view of their information. This is something Salesforce enables the team to do.

2. Automate business processes

Using Salesforce for commercial real estate businesses can help to automate your marketing, service, and sales process. This helps reduce the representatives’ workload, eliminating repetitive manual tasks. The agents do not have to enter or track customer information manually, as Salesforce helps do that while keeping the details updated.

3. Maintain transparency across the organization

When real estate agents have a comprehensive view of customers and information related to them, it gives them the needed transparency across the details. It thus makes it easier to manage organizational processes. This kind of transparency helps reduce the chances of errors like duplicate data or sending wrong suggestions to customers.

4. Leverage predictive analytics

Using Salesforce for commercial real estate companies can help agents to use predictive analytics to evaluate what’s trending in the market and what their customers have been expecting. They can pick on details related to customer preferences based on their age, occupation, location, and other demographics. Having accurate insights would enable businesses to plan on their suitable strategy for future deals and improve returns.

5. Centralized communication

Salesforce provides the team with a connected platform to communicate with team members across different departments. With Salesforce, you can leverage a centralized platform to safely share information and media with team members. Also, storing data on the cloud is one way to secure sensitive information, ensuring the team can easily access it.

Why is Salesforce Suitable for Real Estate Sector?

Having a good CRM could be a blessing for agents in the real estate sector. Salesforce here could be a great help for the team to improve the in-house process for the company. It optimizes processes and improves storage, data collection, and management for the real estate company, thus making it easier for the distributed teams to have better access to the data over a centralized platform.

Here we have listed a few points illustrating how using Salesforce CRM could be a great option for the company.

  • It is common for real estate agents to usually have a lot of tasks to perform, whether it is about looking for leads, pitching services, or completing legal formalities for a deal, but they have little time to process it all. That’s where Salesforce helps them to manage it all quickly and efficiently.
  • Real estate customers always expect a quick response from the company, and that’s where Salesforce can be of great help to meet the expectation of clients while enabling agents to attend to the maximum number of customers quickly.
  • Salesforce also helps real estate agents to evaluate insights that would help them to make better decisions for the firm.
  • Salesforce allows agents to keep a proper record of the customers the company has once dealt with. This allows them to quickly access the needed data, connect with the previous customers again, and pitch the relevant deals.
  • There are several processes that can be delayed in a real estate company when a lot of people or stakeholders are involved. Salesforce helps to automate such processes to increase efficiency and make the process faster. For example, there are tasks like verifying documents that Salesforce can manage, and checking a document according to the given criteria, thus speeding up the approval process.

These are just a few points in which Salesforce can be of great assistance to a real estate company. There’s a lot more that Salesforce makes possible to boost work efficiency and productivity for the team in a real estate company of any size.

Hire Salesforce Developers for better Real Estate Returns

With a lot going on in the real estate sector, there’s always a need for a platform to bring all the processes together and keep different departments in sync. Salesforce can make that possible for real estate agents, simplifying their processes and improving team collaboration.

Get this capability of Salesforce for your real estate business with our trusted Salesforce developers at 360 Degree Cloud.

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360degreecloud
360degreecloud

Written by 360degreecloud

360 Degree Cloud is a Salesforce Certified Consulting Partner that offers Salesforce Consulting. Visit : https://360degreecloud.com/

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